
Zermatt
Portillo
Do you own an established 6-7 figure BUSINESS?
Ready to SCALE without sacrificing freedom or time?
Looking to elevate your NETWORK with elite entrepreneurs who challenge you to grow?
Do you find your best INSPIRATION while shredding slopes in world renown locations?
Want your mountain adventures to qualify as legitimate TAX WRITE-OFFs?

Sigma Mountain Adventure Club is the world's only organization merging elite virtual business consulting with immersive implementation retreats at luxury ski and snowboard destinations world wide. We plan exhilarating adventures for small groups of successful, vetted entrepreneurs who want to optimize, automate, scale and exit their businesses.
And unlike traditional consulting & seminars, we understand that business owners:
Prefer life changing experiences over stuffy confrence rooms
Want to network with other high performers (not amateurs) who understand and elevate them
Value freedom, time, and impact over simply making more money
Perform at a high level in all aspects of life including health, fitness, mindset, relationships, and business
So if shredding black diamonds in France, riding back country in Switzerland, and Heli Skiing in Chile is your idea of fun...





Most entrepreneurs have no idea they built a business designed to fail at scale, and they quickly realize that traditional growth strategies threaten the freedom & lifestyle they've worked so hard to build.
At Sigma, our goal is to create predictable, sustainable growth while decreasing owner dependence.
We've decoded the six critical growth bottlenecks that keep even successful business owners stuck:
DIRECTION - Buried in day-to-day operations, they lose sight of WHERE their business is ultimately headed.
CLARITY - They struggle to identify WHAT leverage points will create the most impact.
PRIORITY - They can't determine WHEN to implement key initiatives, and how to prioritize them.
DATA - They lack the critical metrics needed to understand WHY certain decisions would yield better results than others.
DELEGATION - They haven't identified WHO is most qualified to execute essential tasks.
SYSTEMS - They haven't documented frameworks to show their team HOW to perform critical functions without their involvment.
As Sigma, we guide business owners through 4 phases of growth:
OPTIMIZE - We implement robust tracking systems and build a data-informed strategic roadmap targeting your highest leverage points. This addresses the common problem of money leaking through inefficient funnels and unclear KPIs, which typically wastes growth efforts on broken systems.
AUTOMATE - We deploy AI agents and dynamic automation to reduce owner dependence, freeing you from time-consuming manual processes. This directly addresses the trap many business owners face: being unable to reduce stress or reclaim time due to excessive human dependency in critical operations.
SCALE - We implement our Academy of Advertising framework to drive targeted traffic through your newly optimized and automated systems. This methodical approach prevents the common pitfall of amplifying losses and accelerating burnout by scaling before fixing underlying issues.
EXIT - We build businesses with the end goal in mind, structuring them for maximum valuation and successful transition through our private network of VC investors. This solves the widespread problem of entrepreneurs leaving millions on the table due to poor exit planning or inadequate systems.
You generate at least 6 figures in annual revenue
You run a service-based business with a consultative sales model in any industry (coaches, consultants, professional services, high-ticket SAAS, etc.)
Your average client spends AT LEAST $1,000 over a 12-month period
You have a proven business model with testimonials, case studies, or media features
You have an active digital presence (website, sales funnel, social media, etc.)
Your business has capacity to take on new clients without major restructuring
Start Ups Without Established Proof of Concept or Digital Presence
Businesses Selling Only Low Ticket Products, Courses etc.
Add to Cart, Digital Subscription or E-commerce Business Models w/o A Sales Team
Companies Promoting Adult Content, Weapons, Controversial Pharmaceuticals, or Anything Illegal

Personalized 1:1 Call To Customize Your Sigma Scaling Roadmap
Pre Event Implementation Support To Prepare Your Business For Automation, AI & Scale At The Event
Comprehensive Gear & Preparation Checklist for Your Adventure
BONUS: Custom Automated Sales Promo Build So You ROI Before You Arrive ($5,000 Value)
Elite Destination Access at World-Class Locations (Chamonix, Zermatt, Niseko, Portillo)
Premium All-Inclusive Package Covering Luxury Lodge, Gourmet Meals, Lift Tickets
Executive Strategy Session on Arrival Day with Welcome Networking Dinner
Daily Private 1:1 Consulting Interspersed with Skiing/Snowboarding
Customized 12-Month Growth Plan Delivered on Final Day
Hands-On AI, Automation & Ads Implementation Workshops for Business Scaling
BONUS: Mystery Adventure (eg. Heli-Skiing, Backcountry Touring, or Similar Experience)
Monthly Consulting Calls
Private Slack Channel Access for Continuous Support
High-Level Entrepreneur Network Access via the Sigma Community
BONUS: Free Lifetime Academy of Advertising Membership for Ongoing Education ($1,800/Year Value)
BONUS: Your Membership is Fully Tax Deductible as a legitimate business expense (US/Canada)
BONUS: Learn How You Can Position Your Business For A 7-8 Figure Exit Through Our Private Network of VC Investors
You should be able ski or snowboard black diamonds comfortably in variable snow conditions to keep pace with the group.
Adventures are a unique part of a sigma membership exclusive to qualified members to maintain focus on business strategy and group cohesion. If your spouse or partner is involved in your business, or has their own, and meets the ski level qualification, they may choose to become a sigma member and earn the opportunity to join a sigma event. If you have a specific request, please discuss it during your qualification call for consideration.
You will learn about the most advanced AI technology available at the time of your event. A Sigma consultant will then help you determine the most appropriate AI for your business needs. This may include outbound AI agents, dynamic workflows, fully autonomous agentic ai, AI sales call analytics agents, company knowledge bases for training AI & more.
Sigma is designed for business owners, not tech experts. We provide pre-event custom sales automation for immediate ROI, hands-on workshops during the event, and 12 months of technical support post-event. You can use our templates and SOPs to delegate to your team, leverage our vetted partners, or opt for premium done for you support to ensure you’re never stuck.
Academy of Advertising was founded by Jason Hornung as an education platform to help business owners learn the ins and outs of advertising and earning money in the digital age. Jasons is the mastermind behind legends like Frank Kern, Sam Ovens, Mike Dillard and countless others who got their start through his Academy.
Each Ski/Snowboard Adventure is 5 Days. The Events Start on Monday and End On Friday.
We build flexibility into our schedule with contingency plans. The business development components—customized growth plan, AI workshop, and 1:1 strategy sessions—continue regardless of weather or personal circumstances, ensuring full value.
A Sigma Adventure is a COMPLIMENTARY component of a Sigma Membership. The investment to join Sigma is $11,995 which is ALL INCLUSIVE except for:
Flights, equipment rentals, airport transport, alcoholic beverages, travel insurance and injury insurance
Interest-free payment plans are available for those that qualify. Get started with a 25% deposit.
*If you have a season pass such as an IKON, Epic, etc that covers your lift tickets at an event location, you qualify for a $300 discount.
Every applicant is vetted for skill, mindset, and business pedigree. If you’re not playing at a high level, you won’t qualify for a membership. If you are — we’ll see you at the summit.
Step 1: Book A Call To Ensure Your Business Is A Fit For Sigma
Step 2: Customize Your Sigma Scaling Roadmap To ROI Before The Event
Step 3: Choose Your Adventure & Start Implementing Your Roadmap

Jason, founder of Academy of Advertising and Sigma Mountain Adventure Club, has helped over 15,000 business owners (in every niche imaginable) achieve explosive revenue growth through his advertising agency, consulting services, and training events since 2009. He's marketed and sold over 150 million dollars worth of client and personal products and services, and is the mastermind behind legends like Frank Kern, Sam Ovens, Mike Dillard and countless others who got their start through his Academy.
"There's three things which bring me joy in life: My kids. Helping people grow their businesses. And being in the mountains."
Sasha comes from an impressive background in high ticket sales, computer engineering, and PR. After outselling every CEO she's worked for, she created proprietary AI software and SOPs that revolutionized marketing and sales efficiency.
This allowed her to get clients insane results, like taking a plumbing businesses coach from 1.2x ROAS to 16.4x ROAS on cash collected in 45 days and taking a motorcycle expedition business to 17.8x ROAS in 35 days.
She founded Apex Influence, a PR firm that gets clients guaranteed features in publications like FORBES, National TV, & Top Ranking Podcasts to ensure the brands she works with have unshakable social proof, and can convert new clients with ease.


"If you're ready to level up your business, your life and become part of an awesome experience, then you must join Sigma Mountain Adventure Club. Hands down, you won't regret it. These will be some of the best memories of your life."

"This isn’t just a trip; it’s a chance to surround yourself with others who will challenge you, inspire you, and be there with you every step of the way. If Jason’s extending an invite to you, I’d tell you without hesitation—go for it. You’ll come out of it stronger, clearer, and more connected than you were before."





























































































































































































11575 SW Pacific Hwy #3016
Tigard, OR 97223 541-205-9209
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